First things first—allow us to introduce ourselves.
We are Hello—a small but mighty engagement agency. We work pretty hard to build two-way, mutually beneficial relationships between you and your target audience. And despite the crazy world we live in, it’s never been easier to get to know said target audience and make that relationship a reality.
No really, we can show you.
WELCOME TO HELLO: ENGAGEMENT
We are Hello—a small but mighty engagement agency. We work pretty hard to build two-way, mutually beneficial relationships between you and your consumer. And despite the crazy world we live in, it’s never been easier to get to know said consumer and make that relationship a reality.
We actually have a cultural anthropologist on our team.
How fun is that?
Aside from our modern day Margaret Mead, our backgrounds are a mix of PR, research, strategic planning, digital, creative, random pop culture facts, and yes, even social media du jour. What does this mean? We take a holistic approach to your challenge, start off media agnostic, and never rush to said tactic as the saving grace.Our Historyr
Meet the Founders
Our humble beginnings
Hello: Engagement was founded by two peers who spent over 10 years working together and learning from each other. Our team includes a group of like-minded marketers with over 70 years of combined experience. We don’t want to toot our own horn, but we’re pretty proud of our group and think they are some of the best minds around.
Oh OK. Toot toot.
Michelle Venorsky, apr.
Hello, my name is Michelle.
Good stuff: Slightly obsessed with food, mom to Natalie and Olivia, die-hard Browns’ fan (no, seriously), ’80s fanatic, blogger behind ClevelandFoodie.com, happy with cheese, wine and bread.
Boring stuff: Over 16 years of hybrid social and PR experience and ideas, mainly focusing on moms, CPG, OPE and Housewares. Most recently, launched the social marketing practice at Rosetta Publicis, one of the top 10 digital agencies according to AdAge and named #2 customer engagement agency in the world by Forrester. At Rosetta, built the social practice from zero to 20 across 9 offices and exceeded all financial projections set for the team in the first 12 months. Since 2006, authored the largest food blog in Ohio dedicated to local food, freelance writer for Forbes Travel, accredited member of PRSA and a fellow for The Society for New Communications Research.
Hello, my name is Kate.
Good stuff: Mom, ruralite, beer snob, lifelong Deadhead.
Boring stuff: Over 15 years ago, Kate began a career in marketing research and brand planning drawing from significant experience in primary research from her academic training in the cultural studies. Kate has strong capability with ethnography, person-to-person interviewing, focus group moderation and social/cultural impact assessment research methodologies and applies that knowledge in a variety of ways, as needed, including product development, brand and communication planning, audience analysis (including consumer/shopper insights and user-experience), trending/forecasting, and marketplace/competitive assessment. Kate has conducted research and planning work for non-profits, financial institutions, healthcare institutions, global CPG brands, OEMs, and within food/beverage. She holds a bachelor of arts in cultural anthropology/sociology from the University of North Carolina, Asheville, and a Master of Arts in cultural studies from the National University of Ireland.
We love this business
And we like to think we know our stuff, too. But that doesn’t mean we still aren’t learning or willing to take intelligent risks here or there if it benefits you in the end. Whatever it takes to help strengthen your relationships.
We don’t think in terms of PR strategy, digital strategy, social strategy. Yikes, that’s a lot of strategies. Instead, we think about a connections strategy for a digital world. Your consumer doesn’t think all choppy, so neither do we. It’s all about building and strengthening your connections and uncovering the Value Exchange. So how do we uncover those connections exactly?
01 – Discovery
What’s the business outcome? What keeps you up at night? What’s the conversation? What’s the competition up to?
02 – Insight
Really, this step is first cousins with Discovery. Here, we get deep inside your customer’s head to find out what keeps them up at night. And we’re not just talking women, 35–54 with a HHI of $75,000. No, we’re talking a working mom in her mid 30s of two crazy toddlers, avid yogi, addicted to Starbucks soy cappuccino, doesn’t have cable in favor of Netflix, has a slight panic attack every time her iPhone is not within arm’s reach and hates when the clock turns 4 because she has no idea what to feed her family that night.
03 – Strategy + Hypothesis
Insight always drives strategy. Now that we’re armed with all this information, we’re able to figure out the best way to help solve your challenge.
04 – Ideate
Strategy comfortably in place, we begin the fun part—the ideation process. So how are we going to bring your strategy to life?
05 – Engage
We’re media agnostic up until this point, but now we’re able to clearly see what specific tactics are needed to support the big idea and your Value Exchange. These may include: community management, blogger outreach, media relations, events, customer service, crisis support, content development + more.
06 – Measure (Rinse + Repeat)
Ok, we told a slight fib. Don’t hold it against us. We say this is last but it’s actually sitting up there pretty snug in Discovery. That’s because before we get started, we’ll determine KPIs for success together. And then we’ll monitor our performance along the way and modify as needed to optimize for greater success. We are always in beta—always learning.
You can trust us, we’ve done this before. We’re very fortunate to have been a part of some great teams and represented many well-respected brands.